Instructor: Jackie Rodriguez
Dates*: 3 Saturdays: June 7, 13, (skip 21), 28
Time: 10:00am – 12:00pm EST
Location: Zoom
Cost: Nonmembers: $135; Writer/Reader: $86; Senior, Student, Librarian, Teacher, Military/Vet: $76

Struggling to balance social media with your writing? From Page to Platform is a three-part workshop series designed to help writers and creatives build an engaging, authentic online presence—without burnout. Learn how to use social media in a way that feels sustainable, meaningful, and aligned with your creative goals. Whether you’re just starting or looking to refine your strategy, each session offers practical guidance on content creation, audience engagement, and growth while focusing on low-stress, community-driven growth.

*Each workshop stands alone, so you can attend any session or take the entire series for a well-rounded approach. Let’s make social media work for you, not the other way around.
**save 10% by purchasing the bundle of classes

Session 1: Getting Started–Foundations and Low-Stress Social Media Strategy
Saturday, June 7

Who this benefits:
*Writers new to social media or struggling with consistency
*What social media can (and can’t) do for writers at different stages
*Choosing platforms based on personal comfort and goals
*Understanding personal branding without feeling self-promotional
*Setting realistic goals that align with available time and energy
*Planning a simple, low-maintenance content calendar
*Small, manageable ways to start without overwhelm

Session 2: Creating & Sharing Without Overwhelm
Saturday, June 13

Who this benefits: Writers unsure what to post or how to engage consistently.
*How to share work authentically (without feeling like they’re “selling” all the time)
*What to post if you don’t have a book to promote
*Repurposing one idea into multiple posts (so social doesn’t take over writing time)
*Realistic engagement strategies: connecting with other writers and readers without spending hours online
*Healthy ways to grow an audience slowly and naturally

Session 3: Growth, Boundaries, and Sustainable Social Media Practices
Saturday, June 28

Who this benefits: Writers who don’t want social media to take over their lives but still want to grow.
*The myth of “daily posting” and what actually helps long-term
*How to read analytics without obsessing over numbers
*Setting realistic boundaries (social media doesn’t have to be a second job)
*Recognizing when it’s time to step away for creative renewal
*How to curate a social media experience that feels inspiring, not draining

About the instructor:
Jackie Rodriguez is the founder and CEO of Lumbre Media (loom-bray), a digital agency specializing in social media marketing. Since 2022, Lumbre has provided strategy development, content creation, and social media management for mission-driven brands and businesses. She is also the founder and director of Roots & Recipes, an upcoming documentary-style series exploring the intersection of cuisine, culture, and conversation through family recipes.

Alongside her entrepreneurial and creative work, Jackie works in the finance sector at Capital Group, an investment management firm. She has nearly a decade of experience in marketing and communications, having worked for local and statewide-serving nonprofits like Indiana Humanities and Immigrant Welcome Center. She is an alumna of Indy Hub’s 1828 Leadership Program, the International Center’s Jim Morris Global Leadership Series, and was recognized as a 2021 Indy Maven Woman to Watch.

Jackie takes a critical view of social media and digital platforms, examining how algorithms, AI, and Big Tech influence and control our attention in these alternate realities. This perspective shapes her marketing philosophy, which is rooted in holistic and sustainable practices, prioritizing community-building and connection over vanity metrics and fleeting trends.